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Middle East Steel Markets 2017

Steel Oct. 4, 2017, Dubai, United Arab Emirates 2 days
Prospectus PDF




Join the Kallanish Middle East Steel Markets 2017 conference this 4-5th October 2017 in Dubai. In 2016 the Middle East retook the title of world’s fastest-growing region for crude steel production, as its four largest-producing nations recorded a combined 7.6% year-on-year output increase to 29.03 million tonnes, according to worldsteel data.


Download the Review

Read our 3 page Middle East Market review written by our KallanishSteel Middle East Editor, Adam Smith.

  • Trade defence
  • Steel market adapts to lower oil prices
  • UAE re-rollers bounce back
  • Iran emerges as semis export powerhouse
  • Can scrap offset DRI woes?
  • Egypt gradually tackles economic problems
  • Turkey considers future trade relationship with MENA



Conference Topics

This two day conference will address the following questions and issues in 9 detailed sessions: 

  • Oil Prices and Steel Markets - How has the Middle East adapted to the oil downturn?
  • Evolving Raw Materials - Will gas supply and currency issues continue to hamper DRI output? Can HBI imports and regional scrap supply continue to be an alternative?
  • Trade Defence - Is the time finally right for the region to put measures into place?
  • Iran Steel Focus - What are the prospects for Iranian steel demand and supply? Is the capacity expansion target of 50 million tonnes/year achievable?
  • Saudi Arabia - To what extent has Saudi Arabia successfully implemented recent reforms to move away from dependence on oil, and what is its outlook for steel demand?
  • Turkey to become anet flat steel exporter - How likely is Turkey to expand its flats supply to the Middle East as the region’s economies mature, given domestic suppliers are increasingly satisfying longs demand?

All these topics and more are set to be discussed at Kallanish’s Middle East Steel Markets 2017 in October. 


Who attends?

This event offers an unparalleled opportunity to network with top executives from the regional steel market as well as the global steel supply chain.

Trading companies, Steel producers, Steel service centers, Banks and financial institutions, Mining companies, Industry consultants, Recylcers, Frieght & Logistics, Brokers, Fund Managment, Engineering Companies, Industry Associations, Government




The Address Dubai Mall
Address: 5-STAR, P.O. Box 31166, Dubai, UAE, GPS Location: 25.199777,55.27732m
Phone: + 971 4 438 8888 

Located at the heart of trendy Downtown Dubai, overlooking the world’s tallest tower, Burj Khalifa, and attached to The Dubai Mall, one of the largest shopping and entertainment destinations in the world, Address Dubai Mall, Downtown Dubai is always in vogue.


Sponsorship & Exhibiting

Sponsorship and exhibition packages at Kallanish events offer the opportunity to increase your brand awareness, raising your company profile pre event, during the event and post event. A range of options is available to suit any budget and can be customised to suit your needs.

» Find out more


Sponsors and Partners


Platinum Sponsor

Established in 1997 and is a 100% Saudi Owned Company practicing  strong Manufacturing Quality Fundamentals to produce and supply Galvanized Steel, Pre-painted Galvanized Steel Coils & Sheets to the Saudi Arabian, GCC , MENA, Europe and Global markets with the following manufacturing facilities:

  • 400,000 TPA – Hot Rolled Pickled & Oiled Coils (HRPO) – (1.6 to 4.0 mm Thick & 650-1350 mm Wide)
  • 340,000 TPA – CR Full Hard Coils – (0.20 to 2.00 mm Thick & 650-1350 mm Wide)
  • 250,000 TPA –  HDG Coils (0.20 to 2.00mm Thick & 650-1300 mm Wide, Zinc Coating- 60-350 GSM)
  • 210,000 TPA – PPGI (0.24 to 1.2 mm Thick & 650-1300 mm Wide)
  • 18,000,000 LMPA – PPGI Corrugated Sheets – (0.28 to 0.80mm Thick)
  • Two Cut-to-length and two slitting lines dedicated for GI & PPGI


Gold Sponsor

UNICOIL is accredited with the Eight Quality Marks and Certifications, viz., SASO (Saudi Standards, Metrology and Quality Organization), EQM (Emirates Authority for Standardization & Metrology), JQM (Jordan Standardization & Metrology Organisation), KQM( Kuwait standards and Metrology Organization) and certified for ISO 9001:2008, ISO 14001 (Environmental Management System Standards) & OHSAS 18001 (Occupational Health & Safety Management System Standards) and Laboratory Accreditation according to ISO 17025 from DAC a fully member of ILAC.


Silver Sponsor



The Strang System began in the early 2000s, when company chairman Robert W.A. Strang noticed expanded polystyrene (EPS) used as the foundation in road making, and recognized its strength and durability. Today, over 1,000,000 metric tonnes are shipped worldwide each year using the Strang System. The Strang System was designed as a solution to the eternal problem of containerizing steel coils – of securing a heavy cylindrical object inside a much lighter box. In seven years of operation, the Strang System has been completely damage-free. That is, not a single incident of damage to cargo or container has been attributed to the Strang System.

Middle East Steel Markets 2017 Oct. 4, 2017, Dubai, United Arab Emirates

  • 09:00


  • 11:00
  • 11:05
  • 11:10

    Session 1: Executive Session – Debating the big picture

    The Middle East steel industry continues to endure a period of quite remarkable change. The GCC once heavily dependant on imports, now far more self sufficient, is undertaking its first trade investigations. Prolonged low oil prices have largely put the brakes on the high rates of steel demand growth -- once the hallmark of the Middle East steel sector. Post-economic sanctions Iran is emerging as a major steel semis exporter. Turkey’s once dominant rebar and billet trade with MENA is much diminished, but its flat steel exports have soared. International steel and economic experts will debate and share their views on the big picture across the region.
    Moderator: John Short - CEO, Aleph / Steel Derivatives
  • 13:00


    Gold Sponsor: UNICOIL Laboratories – Pre-Lunch presentation
  • 14:00

    Session 2: GCC steel markets adapt to the oil downturn

    GCC steel markets continue to adapt to lower oil prices and substantial new steel capacity coming online. Meanwhile, the sector has benefitted from a rebound in Chinese domestic demand and higher scrap prices, effectively pricing out Turkish longs. To what extent are regional mill margins under pressure? How does the regional flat steel sector compare? What are the opportunities for expansion in flat steel consumption? After so many years of trade defence talk, what are the prospects for regional trade following the launch of the first steel investigation? Hear from our panel of experts and join the debate.
    Moderator: Adam Smith, Editor Middle East, Kallanish Steel
    • Saudi Arabia steel mill challenges for the future
      • How have producers adapted to reduced oil-funded steel demand?
      • To what extent have mills’ pricing policies become more flexible as a result of increased competition?
      • What is the prospect for Saudi exports following the issuing of the first export licences?
      • Will the China-origin billet import uptrend continue?
      • Opportunity for local wire rod producers to displace imports from China

      Mohamed Al Jabr – Vice Chairman, Council of Saudi Chambers – Steel Committee
    • Prospects for increased flat steel consumption in the Middle East
      • How is regional flat steel consumption faring?
      • Where are the opportunities for greater flat steel use?
      • How have flat steel import patterns shifted since China’s retreat from the export market?
      • How has AGIS’ new galvanizing line performed since commissioning?

      Abu Bucker Husain AS – CEO, Al Ghurair
    • Is GCC finally using trade defence measures?
      • Prospects for regional trade defence following launch of first steel investigations
      • Will new UAE trade law lead to probes separate from GCC?
      • Why the push for trade defence now after so many years of talk?

      Rudi Leleu – Commercial Director, Dentons
    • UAE rebar market outlook
      • Prospects for regional trade defence following launch of first steel investigations
      • What are the opportunities and threats for the UAE rebar market going forward?
      • How has the situation of UAE rebar re-rollers improved?
    • Olexandr Yatsenko – Marketing Manager, Hamriyah Steel
  • 15:30

    Networking Coffee Break

  • 16:00

    Session 3: Evolving raw materials and margins

    The outlook for the DRI industry has worsened due to a global shortage of DR pellets and availability of cheap natural gas, following the withdrawal of government subsidies. Does an opportunity now exist for regional steel makers to mitigate the DRI issue with increased steel scrap sourced from within the region? According to World Steel Association data, Middle Eastern scrap exports reached 1.5 million tonnes in 2016 with around two thirds coming from UAE. What is the future for intra-regional scrap trade? How have input materials affected mill margins in the last twelve months? Is there an opportunity to mitigate margin risk?
    • UAE as a scrap supplier
      • Will UAE scrap suppliers ship more material within the region?
      • What are the future prospects for scrap exports to the Indian subcontinent?
      • How have increased Chinese scrap exports affected competition?

      Salam Al Sharif – President, Bureau Middle East Recycling
    • GCC rebar: the struggle for sustainable conversion margin
      • To what extent are regional mill margins under pressure?
      • How can firms use risk management to mitigate margin compression?
      John Short – CEO, Aleph / Steel Derivatives
  • 17:00

    Cocktail Reception

  • 08:00


  • 09:20

    Chairman's Review

  • 09:30

    Session 4: Executive Session

    High rates of steel consumption growth in the Middle East have long attracted investment and trade from both within and without the region. How attractive is the Middle East for steel trade and investment given the current market circumstances? To what extent have factors such as new capacity coming online, higher scrap prices, continued low oil prices and political instability within the region, influenced investment decisions and the availability of finance? Join this session to hear first-hand from global trade and investment specialists about existing challenges and opportunities, and how to take advantage in this ever-changing market.
    • Trade, Investment, and Challenges & Opportunities
      • Is the Middle East still an attractive location for steel investment – Steel perspective
      • How has the trading landscape changed in Middle East over recent years?
      • What challenges and opportunities can we expect to face in coming years?
      • What is the outlook for steel demand across the Middle East?

      Sanjeev Gupta – Executive Chairman, Liberty House Group
  • 10:15

    Session 5 – Iran offsets sluggish demand with increased exports

    With the lifting of economic sanctions, Iran, the undisputed heavy weight in the Middle East, has emerged as a semis export powerhouse. Prior to 2011 Iran relied on imports of semis from CIS and Turkey. Today, through investments in new capacity, its steel production has outstripped its own steel consumption. With its vast reserves of iron ore and natural gas, many tip Iran to become a major exporter of steel and DRI. Is Iran’s 50-million tonnes/year crude steel target of 2025 achievable? Has Iran re-emerged as an iron ore supplier to China? Hear from our panel of Iranian steel and raw material experts about these and many other questions.
    • The prospects for Iran’s steel industry
      • Will Iranian semi-finished product exports continue to grow?
      • When will Iran’s local construction sector recover?
      • Is the 50 million tonnes/year crude steel capacity target by 2025 achievable?
      • How is Iran’s oil & gas sector modernisation progressing?
      • To what extent have steel imports risen post-sanctions?
      • To what extent has access to finance improved?

      Bahador Ahramian – MD, Yazd Rolling Mill / Member of Board ISPA
    • The outlook for Iranian raw materials availability
      • Will Iran emerge as a pellet exporter in the short-term?
      • Has Iran re-emerged as an iron ore supplier to China post-sanctions?
      • Have Iranian steelmakers increased the scrap content in their feedstock mix?

      Keyvan Tehrani – CEO of Iron Ore & Steel, Jame Tejarat Co
  • 11:00

    Coffee Break

  • 11:30

    Session 6 - Turkey’s future role in the Middle East

    As higher scrap prices have effectively priced out traditional Turkish rebar and billet exports to the Middle East, what does the future trading relationship look like? Meanwhile, Turkish flat steel exports soared in the first half of 2017 far outpacing longs exports growth for the same period. Will Turkey focus more on flat products to the region, or forego trade with the Middle East and focus on other regions? Either way, Turkey will need to maintain exports given its large steel capacity and falling domestic consumption. Turkish steel experts will discuss the changing dynamics of the Turkish steel sector and its trade prospects with the Middle East and further afield.
    • Trader's Perspective
      • Crude steel production rebounded in 2016 and Q1 2017 after three years of decline. What is driving this?
      • Can Turkish EAF mills sustain their improved competitiveness as a result of higher iron ore and Chinese steel prices?
      • Will Chinese billet imports return to Turkey and depress scrap prices once again?

      Ahmet Soybas - Vice President, Soybas
    • Association's Perspective
      • How are Turkish rebar mills reacting to being shut out of traditional markets such as the US, UAE and Egypt?
      • Will Turkey finally increase its flat product capacity utilisation and direct output to export, for example to the Middle East to replace reduced longs supply?
      • To what extent have Turkish mills preferred to export billet over rebar this year?
      •  Has Turkish local scrap supply increased to ease the impact on mills of fluctuating US scrap prices?

      Suzan Bilen - Market Research Analyst, Turkish Steel Exporters Association
  • 12:15

    Conference Review - Closing Remarks

  • 12:30


Middle East Steel Markets 2017 Oct. 4, 2017, Dubai, United Arab Emirates

Rayed Abdullah Al Ajaji, CEO, Universal Metal Coating Company (UNICOIL)

Rayed holds a B.S. and M.S. in Industrial Engineering and Management Engineering from University of Miami, Florida. He has over 20 years of experience in various sectors of steel industry in Saudi Arabia (flat and long products), covering commercial, technical, trading and business remodelling. Started as an Industrial Analyst at SABIC, he assumed greater responsibilities as Sales Manager at Universal Metal Coating Company Limited, Vice President at Al Rajhi Steel Industries and General Manager at Muhaidib Building Materials before he took charge as CEO of UNICOIL in 2013. Faced with the challenge of excessive dumping of imported and inferior quality products in the GCC and in specific to Saudi market, it was a challenging task for Rayed to put the coil coating industry in Saudi Arabia on a path of revival. It involved many external and internal challenges such as setting national techno-commercial standards, activation of WTO regulations, establishing an educational reference of metal coating industry in the region apart from carrying out organization restructuring and diversification of technical and innovative products. 

Sanjeev Gupta, Executive Chairman, Liberty House Group

Sanjeev is an international businessman and entrepreneur, heading a global enterprise with activities spanning steel and aluminium production, engineering, power generation, banking, and commodities trading. As Executive Chairman of Liberty House, he leads a fast-growing $6.7 billion global industrial group, head quartered in London, with additional global hubs in Dubai, Singapore and Hong Kong, and further bases in over 30 countries. Born into a family of industrialists in Punjab, he was educated in the UK and graduated with an MA in Economics and Management from the University of Cambridge. He founded Liberty House in 1992, while still an undergraduate. Over subsequent years the Group grew rapidly to become a global trading and supply chain specialist in steel and non-ferrous metals. His growing reputation as an industrialist was further boosted by his bold decision to rescue and revive major metals, engineering and power generation operations right across the UK from 2013 onwards. He has since expanded his industrial investment interests to include assets worth hundreds of millions of dollars in the USA, Australia and elsewhere. Sanjeev lives in South Wales in the UK with his wife Nicola and their three young children.

Thanos Tsetsonis, Director, Regional Sector Research, Emirates NBD

Thanos is Direct Regional Sector Research at Emirates NBD and his major fields of study are international economics and finance with particular interests in Emerging Europe and the MENA Region. Prior to joining Emirates NBD in 2014, Mr. Tsetsonis served as an Economist for Dubai Chamber of Commerce and Industry (DCCI). From 2007 to 2011, he also worked as an Economist at the Research Division of Piraeus Bank, Greece. Mr. Tsetsonis completed his Bachelor with Honours degree in Economics at University of Stirling, UK. He also holds an MSc and an MPhil in Economics from University of Bath, UK and University of Athens, Greece, respectively.

Kaushalendra Prasad, Chairman, KP Global Consulting

Kaushalendra is a veteran of the Iron Ore Industry, having more than 48 years of global experience spread across Iron Ore, Pelletizing, DRI and Shipping Logistics. He started his career with Kudremukh Iron Ore Mine in India in 1966, and continued to head the commercial division till 1990. He joined Bahrain Steel in 1990 and became CEO in 2011. During his tenure with Bahrain Steel, he established Bahrain Steel as a major supplier of DR Pellets in GCC region and turned the company around into a profitable venture. Amidst global shortage of DR grade pellet feed, Bahrain Steel managed to secure pellet feed from alternate sources. He has visited major Iron Ore Mines in the world. Kaushalendra has now established his own Consultancy company based in Bahrain, dealing with Iron Ore, Pellets, DRI, marketing and project implementation, so that the Industry continues to benefit from his rich experience.

John Short, CEO, Aleph / Steel Derivatives

John is a dynamic, entrepreneurial CEO with 29 years of commodity risk & trading management and investment banking success. He is a strategic thinker with an accomplished academic record, including an award-winning MBA from the University of Oxford. John has readied 4 businesses for IPO / exchange listing (NASDAQ, ASX, BSE) and several RTOs (LSE, ASX). He is widely travelled, experienced public speaker, and published author in steel supply chain risk management. Over the past 29 years John has managed US$ 0.5-1.5 billion enterprises in Europe & Middle East with franchises in Africa, India, US & China.  He is the architect and author of the world’s most successful commodity derivatives contract; Trades $50bn daily. John has held sales and procurement executive positions in sectors such as oil & gas, automotive, power, packaging, logistics, and construction. John has a strong Middle East metals supply chain heritage and a 25 years resident in UAE with extensive understanding of regional risk. John’s positions have included: General Manager, Stemcor Dubai (1991-2000); Global Head of Steel, Standard Bank (2003-2006); Director, Projects & strategy, Duferco (2006-2007); Global Head of Ferrous, NewEdge (2010-2012); Head of Steel, Trafigura (2012-2014). Today John is CEO of Steel Derivatives, Co-owner and Board Member of Boomer Commodities, and co-owner and GM of Aleph Management & Marketing Consultancy

Mohammed Al Jabr, Vice Chairman, Council of Saudi Chambers - Steel Committee

Mohammed Al Jabr is an Economic Adviser with over 30 years of experience in the Steel industry. He has served as President of Hadeed & VP of Metal SBU Sabic, then later Middle East VP of ArcelorMittal, CEO of SULB Bahrain & Saudi Arabia. His most recent position was CEO of Jesco. Mr Al Jabr has held the position of Chairman of the Arab Iron & Steel Union, and Board member of Alba & Garmco in Bahrain.

Abu Bucker Husain, CEO of Al Ghurair Iron & Steel

Abu Bucker is the CEO and also a member of the Board of Directors of AGIS. He earned his Bachelors Degree in Commerce & Accounting from Mumbai's Sydenham College in 1994 and his Membership in The Institute of Chartered Shipbrokers (ICS) in London, UK in 1996. In 1997 Abu Bucker joined the MBA program at Boston University's Graduate School of Management in USA, specializing in International Corporate Finance. After graduating from Boston University, Abu Bucker took up his first position with American International Group Inc. as a Management Associate (MA) at the Company's Regional Controllers Office at Wall Street, New York, USA in 1999. Between Jun 2000 and Jan 2006 he graduated from the MA program and was promoted as Assistant Vice President, wherein he was responsible for managing Financial and Accounting aspects of a $400 Million Dollar Division. In early 2006, Abu Bucker was certified by The Accounting and Auditing Organization for Islamic Financial Institution (AAOIFI), Bahrain as an Islamic Professional Accountant and was asked by the Group to take charge as Chief Financial Officer of AIG Takaful, a new $100 million strategic initiative of Islamic Insurance concept grounded in Islamic Principles of Banking transaction and observes the rules and regulations as specified by Sharia (Islamic law). After acquiring invaluable expertise by working for global corporate majors, in April 2007 Abu Bucker joined Al Ghurair Iron  Steel L.L.C, a $100 Million Steel Cold Rolling and Galvanizing Complex the first of its kind in U.A.E.

Alexander Yatsenko, Marketing Manager, Hamriyah Steel

Oleksandr is Hamriyah Steel's Marketing Manager with almost 20 years of experience in steel business. Olexandr started his career in 1997 at Zaporizhstal (Ukraine), where he had several positions starting from engineer to Head of Marketing Department from 1997 to 2007. Prior to joining Hamriyah Steel in 2009, Olexandr was Head of Marketing Department of “Zaporozhye factory of non-ferrous alloys” (Ukraine). Oleksandr graduated in 1997 from Zaporozhye National Technical University (Ukraine) with a Master degree in Machines and Metal forming technologies.

Rudi Leleu, Director International Trade, Dentons


Rudi is the director of international trade based in Dentons' Brussels office. As a system analyst by education and through his experience as a case officer in the European Commission's Directorate- General for Trade and several renowned international law firms for over 20 years, Rudi gained invaluable practical experience and an exceptional level of expertise in the areas of anti-dumping, anti- subsidy and safeguard measures. He is recognised by his peers and clients as one of the leading experts in the field. Rudi concentrates on all aspects of international trade policy with an emphasis on trade defence instruments within the framework of WTO. He represented countless clients in trade remedy proceedings before the EU institutions and other major investigating authorities worldwide. As the client's individual economic situation with regards production and sales has a major impact and is the main decisive aspect of the outcome of trade defence investigations, Rudi focuses on a detailed structural analysis of the client's specific situation. This unique skill allows him to develop the best individually tailored legal strategy based upon the results of such analysis and gives him the opportunity to assist his clients in an accurate preparation of detailed replies to the investigating authorities' inquiries and offer them expert assistance throughout the entire course of the proceeding. 

Engr. Salam Al Sharif, President, BMR / Chairman, Sharif Group / Chairman, BIR Ambassador Committee


Salam graduated in Civil and Metallurgical Engineering in 1984 from Texas A&M University. His 30 years hands-on experience in the Metal Recycling Industry has paved the way to lift Sharif Group of Companies to regional and global recognition. As Chairman of Sharif Group, a passing legacy to 4th generation ensuring long sustainability of the group is one of his main endeavours. Salam has held several positions at the Bureau of International Recycling (BIR), from Board Member to Vice President to Chairman of Ambassador Committee. Salam in his capacity as President of Bureau of Middle East Recycling (BMR), is frequently invited as “Guest Speaker” in regional and International Forums related to Metals, Recycling, Environment & Energy and Sustainability.

Bahador Ahramian, MD, Yazd Rolling Mill / Member of Board ISPA (Iranian Steel Producers Association)

Bahador studied banking at London's Cass University before joining the family steel business in 2002. He started his career from procurement department. During these years Yazd aggressively expanded its activities from a bright bars producer to Iron ore mining & beneficiation, Pellet production, EAF steel making, bar rolling, Wire rod rolling and section rolling. He has been intimately involved in the company's expansion in addition to overseeing the day-to-day operations giving him deep insight into mine to final product complexities of the steel sector. In addition to acting as managing director of Yazd Rolling mill, he serves on a number trade bodies including the Iranian steel producers association, Iranian Iron ores producers association (both as a board member) and also sits on the assembly of both Tehran and Iran Chamber of Commerce as an elected representative.

Prof. Keyvan Tehrani, CEO, Jame Tejarat Co. (JTC)


Keyvan is the owner and CEO of Jame Tejarat Company (JTC) since its establishment in 2002. He has been exporting minerals and steel value chain products especially iron ore, concentrate, HBI, steel products to various markets, but mainly to China and ASEAN countries, for about 20 Years. He has 32 years solid experience in the field of mining production & export of commodities. He was a Member of the Board & Head of International Affairs of IROPEX (Iranian Iron Ore Producers & Exporters Association) from 2012 up to 2017. Keyvan has a Bachelor degree in Electronic Engineering, Masters degree in Medical Engineering and MBA and Phd. in Radiology from Iranian Reputable Government Universities and numerous post-graduation courses in Mining, Steel & Management Fields from Iranian & Foreign Universities. Currently, he is a Professor & Senior Analyst in International Economy and Commodities and has numerous articles published in Iranian & International Websites, News Agencies & Media. Keyvan had 158th successful attendance as Keynote S., Speaker or panelist in International Overseas Conferences Worldwide during the past Decade.

  • Contact on:

Ahmet Soybas, Vice President, Sami Soybas Steel Industry & Trade Inc.


Ahmet was born in Istanbul, Turkey, in 1976. He received BSc degree in Management from the Marmara University, Istanbul in 1998 and MSc degree in International Business from the Aston University in Birmingham, UK in 2000. After completing his military service in 2000, he started working in the family company SAMI SOYBAS STEEL as Vice President. Ahmet is married and has two sons. He is General Secretary of YISAD (Turkish Flat Steel products import, export & industry Association) and member of Gebze Chamber of Commerce Council.

Suzan Bilen, Market Research Analyst, Turkish Steel Exporters' Association

Suzan is a Market Research Analyst at Turkish Steel Exporters’ Association, a non-profit organization aiming to increase the export potential of the Turkish Steel Industry and to achieve a sustainable competitive strength in a global manner. She received her Bachelor’s degree in International Finance from Istanbul Bilgi University, Turkey in 2008 and her Master’s degree in International Business Administration with specialty in Marketing and Finance from University of Hamburg, Germany in 2011. She previously worked in Market Intelligence field in a leading global solar PV downstream company headquartered in Hamburg, Germany. She speaks fluent English and German.

Bassam Al Muwais, Production Manager, Universal Metal Coating Company (UNICOIL)

Bassam is the Production Department Head in UNICOIL and has over 20 years of experience in Coated Steel Industry in Saudi Arabia

Charles Julien, Counsel, White & Case LLP

Charles is counsel in White & Case International Trade Practice Group and is based in the Geneva office. He advises clients on a wide range of international trade and customs matters including trade remedy proceedings, international disputes and trade and investment negotiations and has particular experience in the Middle East and North Africa and in the European Union. Charles has extensive experience on EU customs law. He supported industry associations in obtaining significant tariff suspensions and quotas in the EU and Turkey and assisted private clients with classification, valuation, rules of origin and labelling issues. Prior to joining White & Case, Mr. Julien was Counsel with an international law firm in Geneva. Prior to that, he was Legal Counsel with the Egyptian Ministry of Trade and Industry. Charles worked for a major European trade law firm in Brussels and Geneva and in the French Mission to the WTO in Geneva.