At least 100 million Americans - about a third of the country - tuned in Sunday night to watch the American football championship Super Bowl LVII between the Kansas City Chiefs and the Philadelphia Eagles, based on 2022’s viewership numbers.

The Chiefs won, but electric vehicles came in a close second, Kallanish judges. 

The Super Bowl is famous for its commercials, and many automakers use it as a platform to debut new models or initiatives. 

Of a total of four car commercials, three were for EVs. 

GM’s ad featured actor Will Ferrell cruising through a variety of Netflix-inspired cinematic landscapes - a zombie apocalypse from Army of the Dead, Stranger Things’ upside-down, the Squid Game dystopia, and the manicured lawns of Bridgerton - in an EV. 

“Entertainment has a huge impact on culture. We want to make EVs famous on streaming, small and silver screens to build an EV culture through storytelling that incorporates the experiences of driving and owning an EV,” says GM global chief marketing officer Deborah Wahl in a joint release with Netflix. 

Stellantis spoofed prescription drug commercials in an ad for the Ram 1500 REV, promising to solve “premature electrification,” and Jeep remixed Marcia Griffiths’ song “Electric Slide” with a variety of dancing animals watching a Jeep 4xe drive by. 

The lone internal combustion holdout came from KIA, which last year debuted an ad for its electric EV6. 

US electric vehicle penetration is growing from a very small base. In 2021, the US Department of Energy estimated that all-electric vehicles made up 3.2% of the light vehicle fleet, with hybrids - plugged and unplugged - making up another 5.5%. 

You can view all the commercials mentioned above courtesy of Car and Driver at the following link: https://www.caranddriver.com/news/a42815783/super-bowl-lvii-car-commercials-2023/