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Flat Steel 2022

Industry None

Date Oct. 20, 2022

Duration 1 day

Location Istanbul, Turkey

This event is past. Prospectus PDF



Kallanish will host its Flat Steel 2022 Conference tomorrow, 20th October 2022.  All confirmed attendees, both in person and online can access the event platform.  You can access the event platform on this link:

» Click here to access the event platform

This is only for confirmed Flat Steel 2022 attendees, and if you are not a confirmed attendee you wont be able to log in. 

If you have any trouble logging in, please email so that we can check your access levels.



After looking in 2021 like it would enjoy a robust recovery from the impact of the Covid-19 pandemic, the global steel market has been rocked by a confluence of factors in 2022. Rising energy prices, soaring inflation, US monetary tightening, Covid-hit Chinese demand and, of course, the outbreak of war in Ukraine have combined to bring a swift halt to economic recovery and tip global markets towards possible recession.

This year’s Flat Steel 2022 conference will address the key geo-political and steel industry trends affecting the international coil markets through 2022 and 2023. Our panel of international experts will share their market views and offer strategies for success in a market defined by volatility and uncertainly.

Key Themes/Topics:

  • Global Overview: Regional coil markets supply, demand, & price trends
  • Price trends: Steel and raw material price trends reviewed and forecast
  • Trade flows: Changes in trade flows brought about by war and sanctions
  • Geopolitical outlook: War in Ukraine and sanctions on Russia
  • Pandemic aftermath: Ongoing effects of Covid pandemic
  • Energy costs: Impact of soaring energy costs on production
  • Overcapacity: Analysis of the longer-term global market trends
  • End-user demand: Impact of rising costs, inflation, and supply chain risks
  • Energy transition: Challenges of sustainable steel industry decarbonisation



Flat Steel 2022 hybrid conference will take place at the luxurious Ciragan Palace Kempinski

Address: Ciragan Palace Kempinski - Yıldız, Çırağan Cd. No:32, 34349 Beşiktaş/İstanbul, Turkey

*Please book your room directly with the hotel at your earliest convenience. We suggest booking early to avoid disappointment.



Flat Steel 2022 will be held in English only.


Platinum Sponsor

Founded in 1990 as the first private and the second largest flat steel manufacturer of Türkiye, Borçelik started its operations to manufacture “cold-rolled steel rolls” in 1994. Following its investments realized in the years 1994, 2003 and 2008 at a total investment cost of 530 million USD, Borçelik has increased its manufacturing capacity to 1.5 million tons. Having three cold-rolling and three hot dip galvanized steel lines, Borçelik is the biggest galvanized steel manufacturer of Türkiye offering the highest quality with 900 thousand tons of galvanized steel capacity.

Underlying the strong market position of our Company continuing its business operations as a partnership of Borusan Holding and ArcelorMittal are such factors as its dynamic workforce, its innovative approach, its continuous investments realized for self-development and growth, and its customer-oriented service and quality approach.

Handling its manufacturing operations in its plants having a total area of 240 thousand square meters in Gemlik, Borçelik is engaged in manufacturing in hot dip galvanized steel, cold-rolled steel and hot-rolled (pickled and oiled) steel groups all of which are industrial raw material inputs. Borçelik manufactures commercial, drawing, deep drawing, extra deep drawing as well as bake-hardening, dual-phase, rephosphorized, HSLA (high strength low alloy), high-carbon steels, enameling and structural steel qualities. Total yearly manufacturing capacity of 1.5 million tons of Borçelik is comprised of 600 thousand tons of cold-rolled and 900 thousand tons of hot dip galvanized steel.

Under Kerim Çelik brand, on the other hand, it offers services to its customers with a metal processing capacity of 500 thousand tons.

Main customer groups are automotive, white goods, panel radiators, building and construction, pipe & profile, packaging, metal good producers and steel service centers. Borçelik as the industrial partner of its customers presents solutions accordingly. The company takes steps towards digitalization in its operational processes through the Industry 4.0 transformation and develops innovative products at its R&D center which is approved by the Ministry of Industry and Technology.


Associations & Media Partners

Demir Celik Store

Iron & Steel Store Magazine has established with 21 yearbook experiments. This establishment which publish to the sectors that Iron &Steel, Stainless Steel, Pipe, Machine, Logistics, Shipbuilding, Lifting and Carrying Machines, Warehousing, Cable, Lube Oils, Hydraulic – Pneumatic, Construction, Galvanize, Chrome, Aluminium, Molting, Automative Supplier Industry, White Goods Supplier Industry, has 5000 circulation for one month. It is reached to the readers with the subscription system and it is sent out to the Industry Sites, Organise Industry Areas and the Chamber of Commerce and Industry of the cities without charges. With the publication content, press quality, wide distribution network and the objectivitism, it become the leader of the sector in the second year of installation.


EUROMETAL is the European federation of steel tubes and metals distribution and trading. The roots of EUROMETAL date back to 1950, when the European Community for Coal and Steel was created by Belgium, France, Germany, Italy, Luxembourg and the Netherlands. EUROMETAL members are national federations of steel, metals and tubes distribution as well as distribution, SSC and trading companies having cross border activities in European OECD countries.


Since its establishment in 1928, NASS has been successfully working to promote the interests of steel service centres throughout the UK. NASS is the only trade association covering the whole of the UK steel stockholding industry. NASS members supply steel to UK manufacturing and are a vital link in the supply chain from producer to customer, handling some 8 million tonnes of steel a year, principally to the construction, automotive and engineering industries.

Japan Metal Daily

Japan Metal Daily (Tekko Shimbun, JMD) is the largest Japanese daily newspaper focusing on Steel and Non-ferrous metal industries. While we
are based in Japan, our reporting is not limited to Japan but also events occurring in Asia and other regions, such as global alliances between corporations, especially Kallanish. 

Association partner: Steel Exporters' Association​

Steel Exporters' Association is a non-profit business organization of more than 1250 companies representing the largest steel producers and exporters in the Turkish steel industry. It carries on its operations with the aim of increasing the export potential of the Turkish steel industry and paves the way for Turkish steel producers/exporters, with main objective to foster and attain sustainable global steel market based on free and fair trade. The Association also solves the problems of its member companies face at home and abroad, provides contact between members and foreign importers in order to ease the export processes, serves up-to-date domestic and global market news, reports and analyses. To learn more about the Turksh Steel Exporters Association please visit:


International Tube Association 

The International Tube Association is a non-profit-making organisation totally committed to its members and to the promoting of education, technical development and trade relationships.

As the world’s largest—and only globally active—membership association of tube and pipe engineers and industry professionals, the ITA dedicates itself to technical excellence and global networking in the wider industry.

Founded in the spring of 1979 in Birmingham, UK, the ITA saw its membership grow steadily in the first decade, particularly in the US, and following the establishment of a US Management Board in 1990 similar regional Boards and offices were set up around the world, including in India and Russia.

In 1986, the Association created the first Tube Düsseldorf exhibition along with NOWEA (now Messe Düsseldorf); by the early 90s, we were established as the expo giant’s industry partner and a main sponsor of Tube Düsseldorf. Over the next decade, this came to include Tube fairs all over the world, with the ITA present at the first Tube Singapore, the first Tube India, the first Tube Russia and the first Tube China.

Our British founders held their first technical conference in November of the founding year, 1979. In our determination to promote excellence and offer support for the development of expertise, we have been organising and facilitating similar events ever since.



Flat Steel Import, Export and Industry Association was founded in 2003 by the founder president Mustafa Açıkalın, for the purpose of gathering flat steel importers, exporters and traders together with the industrialists who are engaged in manufacturing using flat steel, under one roof in an effective way; establishing cooperation and solidarity; working on the identification and solution of the requirements and problems of the industry.

ME Steel

MESTEEL is a Middle East b2b steel portal, providing buyers and sellers with, an in-depth database, steel offers, inquiries, news, jobs, information, events.




Rate In-Person Online
Full Price €850 €495


Sponsor this event

Put the spotlight on your brand, showcase your latest initiatives and connect with a targeted audience in a way that only a face-to-face event can deliver. We have an array of sponsorship packages available to suit your requirements. Please contact to find out more.

The Flat Steel 2022 conference programme is below.

  • 09:45-10:45

    Session 1: Macroeconomic Outlook

    Steel provides the building blocks for economic development, but its consumption is dependent on the strength of the economy. Bar a few regional bright spots, such as India, the macroeconomic picture does not provide much optimism for growth this year or in 2023. Soaring inflation, sky-high energy costs in Europe, monetary tightening, a worse-than-anticipated slowdown in China and the repercussions of the Russia-Ukraine war are expected by the IMF to slow global economic growth to 3.2% in 2022 and 2.9% in 2023, with advanced economies worst hit. A drastic reduction in Russian gas supply to Europe means industry will likely need to ration this winter, with household supply prioritised, thereby leading to further question marks over growth. The US is raising interest rates consecutively to tame inflation amid slowing economic growth. This is also likely to have a knock-on effect on growth in Asia. The strength of the dollar is meanwhile having a negative impact on the costs of global businesses that import input materials in that currency. To set the scene, esteemed economist Dr Osman Cevdet Akcay will discuss the factors affecting global economic growth, their likely development path, and upside and downside risks. Is there any light at the end of the tunnel for the global economy?

  • 10:45-11:30

    ☕ Coffee Break ☕

    • 11:30-12:30

      Session 2: International coil markets outlook

      After looking in 2021 like it would enjoy a robust recovery from the impact of the Covid-19 pandemic, the global steel market has been rocked by a confluence of factors in 2022. Rising energy prices, soaring inflation, US monetary tightening, Covid-hit Chinese demand and, of course, the outbreak of war in Ukraine have combined to bring a swift halt to economic recovery and tip global markets towards possible recession. Chinese suppliers have returned to the export market and are competing with India for business in Vietnam and the Middle East. Indian mills enjoyed lucrative deals in the EU earlier this year but were hit by a 15% export duty imposed in May, as well as falling European demand once the initial Ukraine war shock had worn off. Various EU blast-furnace based flat steelmakers have thus been forced to curb production, while Indian mills have brought forward summer maintenance stoppages. Nevertheless, on the demand side, India looks to be one of few bright spots for future growth, thanks to massive government infrastructure investment. Hopes for Chinese economic stimulus in 2022 are meanwhile gradually fading as the government continues its heavy-handed zero-Covid policy that results in regular lockdowns and stifled economic activity. The automotive industry is meanwhile taking longer than initially anticipated to recover from components shortages, which have been exacerbated by the Ukraine war. And, with Covid restrictions easing and social life returning, consumers are spending less income on home appliances and more on high-contact service activities.

      The energy crunch is nevertheless sure to accelerate the transition to renewable energy, which will in the longer term require substantial steel to construct the necessary infrastructure. This will also require huge capital investments on the part of steelmakers to reduce carbon emissions. While Europe is leading the way in this, numerous new blast furnace investments in Asia run the risk of leaving stranded assets. To what extent are steelmakers in developing economies factoring decarbonisation into their strategies? To what extent are governments providing the right policy to encourage investments to reduce carbon emissions?

      The war in Ukraine has taken a major flat steel supplier out of the market, while Russian product is not keenly bought on international markets due to a combination of economic sanctions, banking restrictions and buyers self-sanctioning. The market panic originally caused by this development has now subsided and transitioned into widespread economic gloom. How have disrupted trading patterns and economic sanctions impacted global flat steel trade? When will automotive production recover? Will more steelmaking capacity need to be idled to balance supply with lower demand? How will the US trade deals with the EU, Japan and UK impact trade? To what extent will CBAM protect the EU market and limit EU mills’ ability to export? What does the future hold for the global coil market? All these issues and more will be discussed in this session by top steel industry executives.

      Format: 10-12 min presentations + Q&A

      • Ukraine war impact on trade
      • How successful have Russian mills been reorienting exports?
      • Mills’ competitiveness amid rising energy costs, inflationary pressure
      • Monetary tightening effect on steel-consuming project activity
      • China economic stimulus prospects
      • European steel demand outlook amid possible recession
      • Automotive sector recovery progress – can steelmakers count on demand?
      • India export duty impact – will mills successfully export boron-added HRC?
      • CBAM impact on EU imports/exports
    • 12:30-14:00

      🍴 Lunch Break 🍴

    • 14:00-15:15

      Session 3: Steel pricing trends

      Coil prices have been on a rollercoaster ride since the beginning of 2022. After steadily declining throughout the second half of 2021 and into 2022 as supply rebalanced with demand following the shock of Covid-19, values ballooned again at the end of February following Russia’s invasion of Ukraine. In some regions, such as Europe, prices reached all-time highs in March, exceeding previous peaks in 2021. Prices have now normalised and fallen below the levels seen in February prior to the surge. This, coupled with regular logistics disruptions, has caused major challenges for coil buyers’ procurement and cost management. On the one hand, spiralling energy costs and inflationary pressure are making production more expensive, while, on the other, slowing economic growth and talk of a possible recession are subduing steel demand and seeing mills in some regions cut production.

      These production cuts extend to mills in China, which also curbed output last year, the difference now however being that cuts are self-imposed because demand is weakening considerably. The fading likelihood of substantial economic stimulus is unlikely to change this. Were China to export its surplus output, however, this could severely depress global prices. A favourite export market of Chinese and other Asian suppliers, the Gulf Cooperation Council, is meanwhile investing in some 4 million tonnes/year of new hot strip capacity, which is likely to somewhat dampen intercontinental trade. Despite its ferrous export duty imposition, Indian mills have managed to continue HRC exports by alloying steel with boron to circumvent the measures. The boron-added HRC is however not being readily accepted by all markets, most notably the EU.

      The union made limited changes recently to its safeguard tariff-rate quotas, applying quotas to countries such as Vietnam for such products as hot-dip galvanized coil. How will this change affect trade and pricing in the EU, and what knock-on effect will it have on global markets? Will Indian mills successfully pursue boron-added HRC exports? To what extent have low-priced Russian offers impacted global steel pricing? How likely is China to export surplus steel this year amid low domestic demand, and what effect will this have on pricing? To what extent will the steel-demand balance be disrupted by new capacity in some regions? How successful will suppliers be in passing costs on to steel sales prices given the possibility of a global recession? 

      The energy transition meanwhile continues apace in the steel industry, with many steelmakers, in Europe especially, lining up huge decarbonisation investments. This trend will initially raise the cost of making steel considerably, which the EU has accounted for in CBAM. How will this impact steel pricing and what evidence is there that buyers are prepared to pay more for environmentally-friendly steel? This session will bring together distinguished panellists to discuss these topics and more.

      Format: 10-15 min presentations + panel

      • Coil price outlook for Q4 and 2023
      • Logistics disruptions impact on pricing
      • The dilemma of rising energy costs/inflation during economic slowdown/recession
      • Likelihood and impact of China ramping up exports
      • New capacity investments impact on supply-demand/pricing
      • Outlook for Indian mills’ boron-added HRC exports
      • Protectionism still a factor influencing pricing?
      • Russian steel’s ability to find new markets and influence pricing
      • US trade deals impact on trade patterns and pricing
      • More EU blast furnaces to be idled? What effect on prices?
    • 15:15-16:00

      ☕ Coffee Break ☕

    • 16:00-17:30

      Session 4: Coil distribution, processing & end-use markets

      Considering the unhinged volatility in steel prices this year, steel buyers have had very difficult purchasing decisions to make. Many distributors and service centres rushed to buy product following the outbreak of war in Ukraine, when mills temporarily stopped offering and prices skyrocketed, but have only just received delivery of this material, now that many product prices are back to pre-war levels. Those buyers who stocked up at the beginning of the year have profited. Certain end-use sectors such as construction, meanwhile, were forced to pause or reduce activity because prices of steel inputs soared far above budget. How are distributors able to manage margins given their high-priced inventories and current lower price expectations of buyers? How have importers adapted to the cutting off of Russian steel supply and disruption to Ukrainian supply? How have end users been able to ensure continuity of operations amid prohibitively high steel input costs?

      The automotive industry meanwhile continues to be constrained by semiconductor shortages, which are expected to last well into 2023. How has this impacted service centres whose business is geared towards automotive, and what are they doing to mitigate the impact? What is the outlook for automotive production beyond 2023? Will the current pent-up demand for cars result in production growth and therefore rising demand for automotive sheet? With life seemingly returning to normal in most regions outside of China after the Covid-19 pandemic, meanwhile, consumers are spending less income on home appliances and more on high-contact service activities. The white goods sector is thus forecast to be a drag on steel-using sectors’ output growth in 2022. What are the prospects for the sector beyond this year?

      The outbreak of war in Ukraine has dented prospects for economic growth globally, but nowhere more so than in Europe due to its geographical proximity and dependence on Russian gas. The blow this has dealt to confidence puts a big question mark over new investments in the short term. The energy transition is likely to initially raise the cost of producing steel considerably, leading to higher steel prices. To what extent will end users accept this and be able to pass it on to their customers? The majority of steel emissions come at the upstream stages of iron and crude steelmaking. To what extent have steel processors and distributors invested into lowering their Scope 1, 2 and 3 emissions? 

      The looming energy supply crisis expected to hit Europe this winter also spells trouble for industrial production, as gas will be rationed and households prioritised over industry. What does this mean for production at end users in the continent? A potential global recession is meanwhile likely to impact end-use activity in all regions, although India’s economy has been a bright spot in 2022, supported by government spending. How likely is this to absorb excess Indian steel output amid export duties? How is end-user industry output being affected in Turkey after the country significantly increased electricity rates from July? Are Turkish flat steel-consuming end users able to procure sufficient feedstock tonnages from the local market, or does this continue to be a problem like in earlier years? This session will bring together a range of steel buyers and end users to discuss all these topics and more.

      Format: 10-15 min presentations + Q&A

      • Margin management amid price volatility
      • Shifting trade patterns – finding alternatives to Russian and Ukrainian steel
      • Automotive industry prospects amid semiconductor shortages
      • End-user industry production outlook amid looming energy shortages
      • Turkish end-use industry hurdles to sourcing flat steel
    • 17:30-19:30

      🍸 End & Cocktail reception 🍸

Programme last updated 3rd October 2022.


Dr Osman Cevdet Akcay, Economist, ex-Academic

Osman Cevdet Akçay (Economist, ex-Academic) served as the Chief Economist at Koç Financial Services and Yapi Kredi until May 2018. He completed his secondary and high school education at Istanbul American Robert College High School. He received his B.A. in economics from Boğaziçi University, İstanbul, and his M.Phil and Ph.D degrees from Graduate School and University Center at City  University of New York. He served at Boğaziçi University as Assistant Professor and as Associate Professor between 1992 and 2001, and afterwards as a full-time faculty member at Koç University from 2001 till September 2009 under “Senior Lecturer” status while simultaneously serving as Chief Economist first under Koçbank, and then under Yapı Kredi Bank. He started as an economist at Koç Yatırım (Investment Bank) in 1998 and became the Chief Economist for Koçbank and Koç Yatırım in 2000. Following the Koçbank-Yapi Kredi merger in 2006, he served as the Chief Economist at Yapi Kredi as well as the umbrella company Koç Financial Services until his departure in May 2018. His research and publication areas mainly include exchange rate determination, debt dynamics, and disinflation with specific emphasis on the Turkish experience in these fields. He currently functions as a freelance economist providing consultancy mostly for foreign banks and their clients regarding their  Turkey portfolios, as well as for certain state institutions such as the Ministry of Finance and Treasury.

Fernando Espada, President, Eurometal (Managing Director, Tata Steel Layde)

Fernando is the Presedent of EUROMETAL, a position he has held since December 2018, and is the Managing Director of Layde Steel (Tata Steel Europe) since January 2009. As a senior executive leading transformation through growth, customer oriented actions and full involvement of the organisation, Fernando has more than 20 years of experience in highly demanding commercial organisations, of which 10 years acting as Managing Director promoting the change and market focus to take back to profits a complex entity. Involvement includes all stakeholders, and all levels of the company, including management of the multinational.

Gaku Ito, General Manager Sales, Tokyo Steel

Gaku is the general manager of sales department for Tokyo Steel Manufacturing Co., Ltd., the biggest Japanese electric-arc-furnace steel producer which makes both flats and beams. Tokyosteel has the top market share of H beams and the first company to produce hot rolled coils from scrap in Japan. Tokyosteel’s pricing of steel scrap is regarded as a market indicator in the world. Gaku is responsible for export sales at Tokyo headquarters. He has abundant experience especially in HRC trade with various areas such as North America, Europe, China and other Asian countries. Gaku is also in charge of sales development of flat products to promote of environmental-friendly green steel among Japanese steel consumers like global manufacturers. EAF steel is the first choice for steel users towards Carbon Neutrality. The company has the technology to recycle obsolete-scraps to high quality steel sheets, Tokyosteel has a clear vision to expand the capacity. 

Mohammed Al-Jabr, Vice Chairman, National Committee for Steel Industry

With more than 30 years of experience in the Steel industry. He was the president of Hadeed & VP of Metal SBU SABIC, then Middle East VP of ArcelorMittal, and then CEO of SULB in Saudi Arabia and Bahrain. His last job was as the CEO of JESCO. Mohammed was the Chairman of Arab Iron & Steel Union. He was a Board member of Alba & Garmco in Bahrain. Currently, he is an advisor for several industrial companies and organizations and is Vice Chairman of the National Committee for Steel Industry (NCSI) which is embedded in the Federation of Saudi Chambers, also is an NCSI representative for World Steel Association. Mohammed is professional & strong in business excellence and strategy, he studied at the University of Colorado, Boulder to enhance his English language, he graduated as an economist from Riyadh university KSA and had executives short courses with Ashridge Management College in England and IMD in Lausanne, Switzerland.

Dick Sands, Managing Director Distribution, Stemcor

After graduating from Oxford University in 1977, with a degree in Mathematics, Dick has spent the last 42 years permanently employed in the steel trade. Over half of those years with current employer Stemcor. Dick’s experience ranges from his earlier years importing flat rolled steel and long products into the UK market, through a period trading long products across the globe, then a decade trading raw materials for steel making, and for the last five years looking after much of Stemcor’s European import and distribution business. Three times Chairman of the International Steel Trade Association, Dick has a wealth of experience, both sourcing and marketing steel products and steel making raw materials, across the globe.

Andrea Diasparro, Vice President Key Account, Danieli

Andrea graduated as a Mechanical Engineering Technician and has more than 20 years of experience in the Metal Industry, with particular reference to the Rolling Mill field, starting his career in the engineering department. He then moved to the project office, with extensive experience in site activities such as erection & commissioning, also in charge of project implementation as site manager. He has gained wide experience in purchasing and procurement of plants and technologies, worldwide. In 2007, he joined Danieli & C., working in the proposal department of the Danieli Morgardshammar Bar & Wire Rod mill division, becoming head of the department, and was appointed as Vice President Sales. In 2013 he moved to Key Account Management, in charge of Marketing Strategies & Business Development in the Turkish and MENA Regions for all product divisions of Danieli Group. Then in August 2017 he was promoted to Technical & Sales Director in charge of Marketing Strategies & Business Development for Turkey, Africa, Middle East and India for all product divisions of Danieli Group. He is also Director and Board Member of Danieli India Ltd and Danieli Middle East.

Emrah Gunay, Purchasing Director, Arcelik Global

Emrah is the Purchasing Director of Metal Raw Material business in Arcelik A.S. 2nd largest white goods manufacturer in Europe. He was born in Istanbul in 1980 and  graduated from Bosphorus University Mechanical Engineering in 2003. In 2019 he joined Executive MBA program at Bosphorus University, specialized in Finance. He has a over 18 years experience in Arcelik Purchasing department with various roles

Alessandro Sciamarelli, Director of Economic and Market Analysis at the European Steel Association (EUROFER)

Alessandro (born 1970) holds the position of Director of Economic and Market Analysis at the European Steel Association (EUROFER) based in Brussels, where he carries out economic research and analysis linked to the steel sector. Prior to joining EUROFER, he held for over ten years equivalent positions at other Brussels-based European trade associations (namely in the mortgage lending sector and the cement sector) and, before that, he worked for the Economic Studies Office of a leading cement and construction group in Rome, Italy, and for the European Institute of Public Administration (EIPA) in Maastricht, the Netherlands. He holds a PhD in Economics (1999) and a Degree in political science (1995) from the University of Pisa, Italy. He has dual nationality (Italian and Belgian) and is fluent in English, French and Italian.

Can Sakarya, Purchasing Director, Beycelik Gestamp

Experienced Automotive Industry with a background of all purchasing activities such as raw material, direct material, indirect material, investments and tools more than 15+ years in Turkey and Romania region. Graduated from Kocaeli University as Mechanical Engineer and after finishing the MBA program in Bahçeşehir University. In parallel working as a corporate coach in Beyçelik Holding.  

Amit Chandaliya, Head Exports, ArcelorMittal Nippon Steel India

Amit is heading the export sales function at AM/NS India. AM/NS India is a joint venture between ArcelorMittal and Nippon Steel. Amit joined the organization as a management trainee in 2008 and has grown within the organization to reach a leadership position. He has been instrumental in getting AM/NS India brand recognised worldwide. He has been credited with developing key export markets for highly demanding customer segments like automotive, renewable energy, construction and mining. Furthermore, Amit has been instrumental in getting international accreditation for the organisation’s products for Oil and Gas and ship building segments. Amit has expanded organisation’s reach in highly niche and diverse geographies. He is admired in the industry for his in-depth knowledge of the market, outstanding customer relationship and proficiency of building long terms partnership models with the clients. Amit is well-travelled, tech-savvy, a social media influencer and an avid supporter of digitalization. Amit has been a regular speaker at international steel conferences and management institutes. He has been providing his valued inputs to Indian Govt and Indian steel association in important matters of international trade agreements and trade barriers.     

Abu Bucker Husain, CEO of Al Ghurair Iron & Steel

Abu Bucker is the CEO and also a member of the Board of Directors of AGIS. He earned his Bachelors Degree in Commerce & Accounting from Mumbai's Sydenham College in 1994 and his Membership in The Institute of Chartered Shipbrokers (ICS) in London, UK in 1996. In 1997 Abu Bucker joined the MBA program at Boston University's Graduate School of Management in USA, specializing in International Corporate Finance. After graduating from Boston University, Abu Bucker took up his first position with American International Group Inc. as a Management Associate (MA) at the Company's Regional Controllers Office at Wall Street, New York, USA in 1999. Between Jun 2000 and Jan 2006 he graduated from the MA program and was promoted as Assistant Vice President, wherein he was responsible for managing Financial and Accounting aspects of a $400 Million Dollar Division. In early 2006, Abu Bucker was certified by The Accounting and Auditing Organization for Islamic Financial Institution (AAOIFI), Bahrain as an Islamic Professional Accountant and was asked by the Group to take charge as Chief Financial Officer of AIG Takaful, a new $100 million strategic initiative of Islamic Insurance concept grounded in Islamic Principles of Banking transaction and observes the rules and regulations as specified by Sharia (Islamic law). After acquiring invaluable expertise by working for global corporate majors, in April 2007 Abu Bucker joined Al Ghurair Iron  Steel L.L.C, a $100 Million Steel Cold Rolling and Galvanizing Complex the first of its kind in U.A.E.

Guvenc Temizel, Executive Board Member, Borcelik

Güvenç was born in Ankara in 1975, and graduated from TED Ankara College and then from Middle East Technical University Metallurgy and Material Engineering Faculty. Having a Post-graduate Degree in the same discipline, Güvenç has been working across different units of Borçelik since 2002, and since 2015, he is serving as an Executive Board Member in charge of Sales, Marketing, Customer Technical Relations and Innovation units.

Gorkem Bolaca, Managing Director, Galex Steel International

Gorkem received his master's degree in Management of Business Administration in 2002 from La Salle University, Philadelphia, USA. He started his career in the US, working in multinational companies such as Saint Gobain. Later, he went on to work in the stock market fortune 500 company SEI Investments as a mutual fund trader in the US. In 2005, he took a challenge in the steel industry and started to work for steel producers as an executive for export markets. Then, he was appointed as a director of the steel desk of LN metals, a commodity trading company in London. In 2012, Gorkem founded Galex Steel International -- a trading house mainly focused on flat steel products and exports to Europe, Turkey, South America, Middle East and Far East. Galex represents reputable government and private mills from China, India and Turkey on regional or project basis. The company covers global markets through its offices in Turkey, China, India and Russia.

Mario Borsese, Co-Founder and Managing Partner, DP Trade

After graduating from University of Genoa Italy, Mario achieved a Master of Science at the Manchester Metropolitan University, UK. He started his career in Duferco in 2002 and after an experience in Carbofer, he co-founded DP Trade SA in 2009. Open-minded and flexible, he is able to adapt the company policy and strategy to the fast-changing circumstances. Married and with three children, he practices triathlon and skiing.

Huseyin Ocakci, General Manager Middle East, Hangzhou CIEC

Huseyin, General Manager for the Middle East region for Hangzhou CIEC, has 22 years of experience in foreign steel trade. Having worked as foreign trade manager at various Turkish mills, Huseyin is now responsible for business development at Hangzhou CIEC International Co. for the Middle East region.  

Dr Gunther Voswinckel, President, International Tube Association

Gunther graduated from RWTH Achen University in engineering and business administration. After his academic period as assistant professor at RWTH Aachen University, he joined Mannesmann Group for about 16 Years in various board positions for the metallurgical industry; as President of Innse Innocenti, CEO of Demag Italimpianti, CEO of Mannesmann Demag Meer, and CEO of Mannesmann Demag Sack. Gunther then served for about 8 Years as CEO and President for the Otto Junker Group, operating a stainless steel foundry and supplier of furnaces to the metallurgical industry. He served as CEO for Schoeller Werk, a stainless steel tube producer. In parallel, for 13 years, he has been shareholder and CEO of VOSCO, a consulting firm, specialised in the metallurgical industry. For 30 years he has been serving the International Tube Association as Chairman and President, and for 25 years, he has been serving several companies as chairman or member of supervisory boards.

Murat Cananoglu, Sales Manager Flat Products / Commercial Segment, Colakoglu Metalurji

Born in 1976 in Istanbul, Murat graduated from Saint Benoit French High School and received his undergraduate degree in business administration from Istanbul University. After starting his business life as Regional Sales Representative at Johnson&Johnson Medical Türkiye in 1998, he started his career in steel sector in Steelcom Türkiye as Area Sales Supervisor in 2006. Cananoğlu then joined Çolakoglu Metalurji in 2012, where he had taken different responsibilities on long product and flat product sales. Now he is working as Sales Manager for Flat Products in Commercial Segment since 2018. Murat is married and has two children.  

Ozan Faik Tumba, Head of Sales, Borçelik

After graduating from Istanbul University in 2009, with a degree in Metallurgy and Material Engineering, Ozan received his master’s degree from the University of Wales in Business Administration. He started his career in Borçelik in 2011 and since then, Ozan has been working in the sales department and is responsible for domestic sales. Borçelik is a joint venture of ArcelorMittal and Borusan Holding.

Emanuele Norsa, Editor Southern Europe, Kallanish

After training as a journalist in Italy, Emanuele started covering the steel market back in 2010 when he joined SBB in London. In 2014, he became managing editor for the EMEA steel market for Platts. Emanuele joined Kallanish in 2016 and he is the editor for Kallanish Steel Weekly. He speaks five languages and love art as much as steel.

Adam Smith, Editor in Chief, Kallanish

Having graduated from university in England's steel city of Sheffield, Adam was destined to end up in a career related to the steel industry. He has worked at Kallanish since 2014 as an editor for The Middle East and Turkey, as well as CIS and Eastern Europe, contributing his experience gained from five years in Dubai of the vibrant and fast-growing Middle Eastern and Turkish markets. Adam regularly attends events in the Middle East and Europe, moderating and speaking at some of them. He was previously steel editor at Platts in Dubai and before that Central and Eastern European reporter for Steel Business Briefing in London. Adam prides himself on providing friendly, informative and accurate journalism. He is currently based in Frankfurt and speaks fluent Polish and intermediate German. 

Burcak Alpman, Editor, Kallanish Steel


Burcak brings 15 years experience in covering global long products and scrap pricing. She is responsible for the Kallanish daily scrap assessment in Turkey, as well as European shredded and US domestic and export pricing. Prior to joining Kallanish she worked for SteelOrbis as Director of Research. She is based in Istanbul.

Flat Steel 2022 Attendees

Company Position Country
ABA steel
Akcelik Iron and Steel Inc. General Manager Turkey
Al Ghurair Iron & Steel LLC CEO United Arab Emirates
Al Ghurair Iron & Steel LLC General Manager - Commercial United Arab Emirates
Arçelik AŞ Purchasing Expert Turkey
Arcelik Purchasing Director Turkey
Arcelik Senior Category Manager
ASCarrier Otomotiv General Manager Turkey
Bamesa Çelik Purchasing Director Turkey
Bamesa Çelik Purchasing Manager Turkey
Bamesa Muradiye Purchasing & Operations Manager Turkey
Barclays Equity Analyst United Kingdom
Becker Stahl-Service GmbH Leitung Einkauf Vormaterial Germany
Beyçelik Gestamp şirketinde Purchasing Department Manager - Global Turkey
Blachotrapez Sp.zo.o. Procurement Director Poland
Borceik Executive Board Member Turkey
Borcelik Marketing Specialist Turkey
Borcelik Export Sales & Innovation Director Turkey
Borcelik Export Sales Manager Turkey
Borcelik Sales Manager Turkey
Borcelik Sales Director Turkey
Borcelik Raw Material Purchasing Director Turkey
Borcelik Raw Material Purchasing Unit Manager Turkey
Borcelik Strategic Development and Marketing Unit Manager Turkey
Borcelik White Goods Sector Sales Manager Turkey
Borcelik Sales Manager Turkey
Borcelik Head of Sales Turkey
Borcelik Sales Director Turkey
Borelik elik Sanayii Ticaret A.?. Executive Board Member Purchasing Turkey
Borusan Mannesman Purchasing and Procurement Director Turkey
Borusan Mannesmann Purchasing Manager Turkey
Borusan Mannesmann Board Member Turkey
Borusan Mannesmann Pipe US Inc VP of Supply Chain United States
Cetin Civata Chairman of the Board Turkey
CHINA UNION MATERIAL (SHANGHAI ) Co.,Ltd Marketing Asistant China
CL GRUPO INDUSTRIAL (Steel Division) Supply Chain Director Spain
Coilbox Manager Turkey
Colakoglu Manager Turkey
Colakoglu Metalurji CEO Turkey
Colakoglu Metalurji Flat Products / Commercial Segment Manager Turkey
Conti-Lines Istanbul General Manager Turkey
CV Aceros Spain
Danieli VP Italy
Danieli Manager Turkey
Demir Celik Store Marketing Manager Turkey
Dempas A.S. Turkey
Diler Dis Ticaret Board Member Turkey
DMR STEEL Trader Turkey
DNT Company Limited Owner / Director United Kingdom
DNT Company Ltd Owner / Director United Kingdom
DP Trade Co-Founder & Managing Partner Switzerland
Ekinciler Iron and Steel Co. Executive Board Member Turkey
Emballator Purchasing Manager Sweden
Emirates Steel Business Intelligence Manager United Arab Emirates
Erciyas Celik Boru San. A.Ş. President Turkey
Erdemir Export Manager Turkey
Erdemir Turkey
Erdemir Marketing & Sales Director Turkey
Erdemir Pricing and Planning Turkey
Erdemir Marketing Executive Turkey
Essar Steel India Ltd General Manager Export Sales India
Estee Group Partner Hungary
EUROMETAL Director General Luxembourg
European Steel Association (EUROFER) Director of Economic and Market Analysis Belgium
Ex-Academic Economist Turkey
FAF-Produtos Siderúrgicos Board Member Portugal
Galex Steel International Managing Director United Kingdom
Galex Steel International Foreign Trade Manager Turkey
Galex Steel International Non Executive Director Turkey
Galex Steel International Director Turkey
Galva Metal Process Improvement and Purchasing Manager Turkey
Galva Metal Domestic Sales Manager
Galva Metal Export Manager Turkey
Galva Metal Ltd. CEO & President Turkey
Galvano metaalhandel Purchaser Netherlands
Gokmetal Sac Sanayi ve Dis Tic A.S. Director of Export-Import and Business Development Turkey
Gokmetal Sac Sanayi ve Dis Tic A.S. Deputy General Manager Turkey
Hadley Group Procurement & Transport Director United Kingdom
Hangzhou CIEC General Manager Middle East Turkey
Hangzhou CIEC Group Co.,Ltd Middle East Office Manager Turkey
Hyundai Steel Slovakia s.r.o. Marketing Strategist Slovakia
İÇDAŞ Dis Ticaret A.Ş Chairman Turkey
International Tube Association President Germany
Istanbul Mineral and Metals Exporters' Association -İMMİB Economic Research Manager Turkey
Japan Metal Daily Chief Investigator for steel scrap Japan
Jepsen Stahl CEO Austria
JFE SHOJI ISTANBUL General Manager Turkey
Kallanish Sales Manager Bulgaria
Kallanish Editor United Kingdom
Kallanish Senior analyst
Kallanish Events Director United Kingdom
Kallanish Director United Kingdom
Kallanish Editor Southern Europe
Kallanish Journalist Turkey
Kallanish Journalist
Kallanish Business Development Germany
Kallanish Managing Editor North America United States
Kallanish India Correspondent India
Kallanish United Kingdom
Kallanish Global Editor
Kallanish Event Marketing Executive United Kingdom
Kallanish Commodities Marketing Executive Bulgaria
Kallanish Commodities Global Head of Subscriptions & Advertising United Kingdom
Kibar dis ticaret a.s. Board Member and General Manager Turkey
Kroman Celik Board Member Turkey
KUHN - HUARD S.A.S Purchaser France
Limea Fisma Purchasing Manager Italy
MESteel United Arab Emirates
Metinvest International SA - Istanbul Branch Office Director Turkey
Mota-Engil Global – Serviços Partilhados Administrativos e Técnicos, S.A Category Manager Portugal
M Steel Owner Turkey
NASS Office & Events Manager United Kingdom
National Committee Steel Industry Vice Chairman Saudi Arabia
Nazal Metal Sanayi ve Ticaret Ltd. Şti. Director Turkey
Nikel Paslanmaz Çelik Sanayi ve Ticaret A.Ş.. Turkey
NLMK Turkey Çelik Ticaret A.Ş. Sales Manager Turkey
NLMK Turkey Çelik Ticaret A.Ş. Sales Manager Turkey
NLMK Turkey Çelik Ticaret A.Ş. General Manager Turkey
NOKSEL Çelik Boru San. A.Ş Purchasing & Technical Affairs | Sales ERW Pipes, Coordinator Turkey
NOKSEL Çelik Boru San. A.Ş Deputy General Manager Turkey
NV Conti-Lines Assistant line manager Belgium
OMP Senior Manager Advisory Austria
OYAK Mining & Metallurgy Marketing Expert Turkey
Ram Dış Ticaret A.Ş. Iron & Steel Central Purchasing Specialist Turkey
Ram Dış Ticaret A.Ş. Iron & Steel Central Purchasing Team Leader Turkey
Saferoad Procurement Director Norway
Samsung C&T - Istanbul Office Head of Steel Trade Turkey
Samsung C&T - Istanbul Office Flat Steel Unit Leader Turkey
SAP srl CEO Italy
Savojni Srl Owner Italy
SeC International Metallurgy and Mining Ltd. Sales and Trade Manager Turkey
Semimetais- Semi-Produtos de Metais, Lda Shareholder Managing Director Portugal
Semimetais- Semi-Produtos de Metais, Lda Managing Director Portugal
Ship Shape BV / Armos BV Managing Director Belgium
SOMAL Sac San ve Tic Ltd Sti Managing Partner Turkey
Soybas Steel Vice President Turkey
Specta Group AG Director of Product Development Switzerland
SSAB Europe Director Business Development Spain
Standard Profil Direct Procurement Responsible Turkey
Standard Profil Group Commodity Director Turkey
Steel Era Managing Director Turkey
Stemcor Director United Kingdom
Tata International Metals Trading Manager United Kingdom
TATA Steel Manager, Industry Insights Netherlands
Tata Steel Europe Economist Netherlands
Tata Steel Europe Director, Regional Head Asia Netherlands
Tata Steel Europe Marketing Manager Distribution Netherlands
Tata Steel Europe France
Tata Steel Europe Director Markets & Pricing, Tata Steel, Mill / Producer Netherlands
TATA Steel Europe Commercial Manager Netherlands
Tata Steel Layde Managing Director Spain
Tata Steel Ticaret A.Ş. General Manager Turkey
Tata Steel UK Limited Senior Account Manager United Kingdom
Tatçelik Metal Marketing and Business Development Manager Turkey
Tatmetal Head of Sales and Purchasing Turkey
Tatmetal Raw Materials Procurement Manager Turkey
TATMETAL Export Manager Turkey
Tay Steel Owner Turkey
Tekko Shimbun Corp (Japan Metal Daily) Chief Investigator Overseas Marketing Japan
Tezcan Galvaniz Commercial Director Turkey
Thyssenkrupp Schulte GmbH Head of Category Management Carbon Steel Flat Germany
Tokyo Steel General Manager, Sales Japan
Trafigura Analyst Switzerland
Turkish Steel Exporters' Association (CIB) Market Research Analyst Turkey
Vilmeks İç ve Dış Tic. ve Metal San. A.Ş. Trader Turkey
Vogel Stahl BV Owner & Director Netherlands
VOGEL Stahl B.V. Price Analyst Germany
Vosco GmbH Manager Germany
Weyland CEO Austria
Weyland GmbH Productmanager Austria
Wijngaard Natie Business Development Manager Belgium
Yametas A.S. Director Turkey
Yildiz Demir Celik Domestic Sales Manager Turkey
Yildiz Demir Celik Marketing and Customer Experience Director Turkey
Yildiz Demir Celik A.S. Export Manager Turkey
Yildiz Demir Celik A.S. Deputy General Manager of Commercial Turkey
Yücel Grup Raw Materials Procurement Chief Turkey
Yücel Grup Group Senior Purchasing Specialist Turkey

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Previous Attendees

Browse the lists below to see last years conference attendees.

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Flat Steel 2023 Attendees

Company Position Country
Estee Group Partner Hungary
Savojni Srl Owner Italy

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