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Industry Steel

Date Oct. 17, 2024

Duration 1 day

Location Istanbul, Turkey

Flat Steel 2024

Super early bird rate


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Global steel demand fell for a consecutive year in 2023 and is projected to see only a small rebound in 2024 as economies continue to grapple with the Ukraine war impact, high inflation, high costs and monetary tightening. The geopolitical scenario has deteriorated even further since the outbreak of war in Gaza and the investment climate remains shaky amid fears of conflict escalation in the Middle East.

China’s post-Covid demand rebound was a damp squib last year, and post-Lunar New Year demand failed to materialise this year, with market players still awaiting the impact of Chinese government support measures. Chinese steel exports consequently continue to climb in 2024 after seeing  a seven-year high in 2023. Chinese product is displacing HRC in other Asian markets. This has resulted in the EU’s “other country” quota for HRC being exhausted within days for multiple quarters. Last year, Japan, Taiwan and, especially, Vietnam increased their HRC shipments to the bloc.

India is adding HRC capacity at pace, in anticipation of booming domestic demand after the stifling general election impact subsides. It, too, has seen sizeable imports from China and is eyeing the higher-paying EU market for exports of its HRC, frequently exhausting its quota.

The first quarter of the year saw iron ore and HRC prices drop across the globe, with much talk of Chinese production cuts but thus far no action. EU mills are meanwhile being forced to cut production amid higher costs and imports taking a growing market share.

The major flat steel-consuming automotive sector is expected to see weak growth at best in 2024 after being the only bright spot in 2023.

Kallanish Flat Steel 2024 will debate the most important trends impacting the global flat steel market in order to understand what the industry has in store.

  • Global Overview: Regional coil markets supply, demand and price trends
  • Raw materials: Pricing developments and impact on flat steel market
  • End-user demand: Impact of rising costs, inflation, and supply chain risks
  • Overcapacity: Analysis of the longer-term global market trends
  • Green transition: Challenges of sustainable steel industry decarbonisation
  • Energy costs: Impact of higher energy costs on production
  • China: will a demand rebound materialise? Will it cut production?
  • EU production: will offline capacity be recommissioned amid high costs?
  • European policy: How will CBAM account for EU mills’ export competitiveness?
  • US: When will much-anticipated interest rate cuts materialise and boost sentiment?


Flat Steel 2023 video

Take a look at the event highlights from the sold out Flat Steel 2023 conference. Click here to watch the video.





Flat Steel 2024 will take place at the luxurious Ciragan Palace Kempinski

Address: Ciragan Palace Kempinski - Yıldız, Çırağan Cd. No:32, 34349 Beşiktaş/İstanbul, Türkiye

Click here to view the venue location on a map.




Diamond Sponsor

Yıldız Demir Çelik

Yıldız Demir Çelik is an investment by Yıldızlar Yatırım Holding, which has made significant investments in Türkiye and worldwide since 1890, to contribute to the development of the iron and steel industry.

Founded in Kocaeli Alikahya Organized Industrial Zone on 300,000 square meters in 2018 and driven by an experience of over a century, we introduce the quality of Turkish steel to the entire world at Yıldız Demir Çelik through our development- and people-oriented approach and export operations to over 50 countries across 5 continents. Committed to offering high-quality products and ensuring customer satisfaction, we are achieving the fastest growth in our industry and providing our business partners with the best experience. We aim to become a global brand in our field.

Combining technology with quality, we carry out our manufacturing operations with a Continuous Pickling Tandem Line (with a 1,300,000 ton-capacity), Cleaning Line (with a 300,000 ton-capacity), Batch Annealing Line (with a 270,000 ton-capacity), Temper Rolling Line (with a 400,000 ton-capacity), Color Coating Line (with a 150,000 ton-capacity), and Continuous Galvanizing Lines (with a 700,000 ton-capacity) while responding to the needs of our customers operating in various industries, including whitegoods, automotive, panel radiator, silo, packaging, sandwich panel, and energy, with our Slitting Lines (with a 160,000 ton-capacity), Cut-to-Length line (with an 80,000 ton-capacity), and Trapezoidal Line (with a 30,000 ton-capacity) at our Steel Services Center.

In our laboratories, the first ones to be accredited by the ISO 17025 standard for tensile testing along with galvanized and painted product testing in the Turkish flat steel industry, we perform various tests on our products, as well as experiments and analyses that our stakeholders may require.

Adopting the ISO 10002 Customer Satisfaction Management System, we strive to ensure customer satisfaction and serve our business partners via our user-friendly Stargate Customer Portal for the best customer experience and active process management.

As the first iron and steel company that uses grey water in Türkiye, we implement many environmentally-friendly practices, including waste-water recovery and carbon footprint calculation, conducting dedicated efforts to leave a sustainable world to future generations.

Guided by the light of science and technology and operating with a focus on high-quality products and services, we are at the heart of life, aspiring to add value to the industry through our customer and employee satisfaction projects and to go beyond steel!


Event Partners


Flat Steel Import, Export and Industry Association was founded in 2003 by the founder president Mustafa Açıkalın, for the purpose of gathering flat steel importers, exporters and traders together with the industrialists who are engaged in manufacturing using flat steel, under one roof in an effective way; establishing cooperation and solidarity; working on the identification and solution of the requirements and problems of the industry.


BigMint is a trusted platform for price reporting, market intelligence and consulting for commodities. We enable businesses to take critical market decisions by providing information gathered from diverse networks, using globally benchmarked, compliant methods & technologies, keeping them at the forefront of the industry.

We add further value by offering reliable insights & consulting services for a host of Commodity markets.


EUROMETAL is the European federation of steel tubes and metals distribution and trading. The roots of EUROMETAL date back to 1950, when the European Community for Coal and Steel was created by Belgium, France, Germany, Italy, Luxembourg and the Netherlands. EUROMETAL members are national federations of steel, metals and tubes distribution as well as distribution, SSC and trading companies having cross border activities in European OECD countries.


MESTEEL is a Middle East b2b steel portal, providing buyers and sellers with, an in-depth database, steel offers, inquiries, news, jobs, information, events.

International Tube Association 

The International Tube Association is a non-profit-making organisation totally committed to its members and to the promoting of education, technical development and trade relationships.

As the world’s largest—and only globally active—membership association of tube and pipe engineers and industry professionals, the ITA dedicates itself to technical excellence and global networking in the wider industry.

Founded in the spring of 1979 in Birmingham, UK, the ITA saw its membership grow steadily in the first decade, particularly in the US, and following the establishment of a US Management Board in 1990 similar regional Boards and offices were set up around the world, including in India and Russia.

In 1986, the Association created the first Tube Düsseldorf exhibition along with NOWEA (now Messe Düsseldorf); by the early 90s, we were established as the expo giant’s industry partner and a main sponsor of Tube Düsseldorf. Over the next decade, this came to include Tube fairs all over the world, with the ITA present at the first Tube Singapore, the first Tube India, the first Tube Russia and the first Tube China.

Our British founders held their first technical conference in November of the founding year, 1979. In our determination to promote excellence and offer support for the development of expertise, we have been organising and facilitating similar events ever since.

Japan Metal Daily

Japan Metal Daily (Tekko Shimbun, JMD) is the largest Japanese daily newspaper focusing on Steel and Non-ferrous metal industries. While we
are based in Japan, our reporting is not limited to Japan but also events occurring in Asia and other regions, such as global alliances between corporations, especially Kallanish.

Demir Celik Store

Iron & Steel Store Magazine publishes to the following sectors: Iron &Steel, Stainless Steel, Pipe, Machine, Logistics, Shipbuilding, Lifting and Carrying Machines, Warehousing, Cable, Lube Oils, Hydraulic – Pneumatic, Construction, Galvanize, Chrome, Aluminium, Molting, Automative Supplier Industry, White Goods Supplier Industry. The magazine has a 5,000 reader circulation per month. It is distributed to readers within the subscription system and is sent out to industry sites, organised industry areas and the Chamber of Commerce and Industry of the cities free of charge. With the publication content, press quality, wide distribution network and the objectivitism, it has become the leader of the sector within the second year of trading.

Steel Exporters' Association​

Steel Exporters' Association is a non-profit business organization of more than 1250 companies representing the largest steel producers and exporters in the Turkish steel industry. It carries on its operations with the aim of increasing the export potential of the Turkish steel industry and paves the way for Turkish steel producers/exporters, with main objective to foster and attain sustainable global steel market based on free and fair trade. The Association also solves the problems of its member companies face at home and abroad, provides contact between members and foreign importers in order to ease the export processes, serves up-to-date domestic and global market news, reports and analyses. 



We are currently in the super early bird price period and offer a discounted rate for group bookings of 3 or more people.

Rate Per Person Groups of 3+ per person
Super Early Bird (expires 7th August) €700 €550
Early Bird (expires 11th September) €850 €700
Standard Price (expires 9th October) €1,000 €850
Full Price (from 10th October) €1,150 €1,000



  • 09:15-11:00

    Session 1: The bigger steel picture
    Key factors driving global markets

    Geopolitical fragmentation, slower global economic growth, surging Chinese steel exports, high energy costs, persistently high inflation in Europe and the US, a weak investment climate in Europe, and labour shortages in major economies are just some of the key issues the steel industry has been grappling with since the last Flat Steel gathering. These all remain risks to the recovery of steel demand growth. However, contrary to fears last year, the US avoided recession and Europe’s battered economy is starting to show green shoots of recovery. The early signs are that global demand is settling in a growth trajectory in 2024 and 2025, supported by disinflation and further monetary policy easing.

    Much hope is being pinned on the all-encompassing phenomenon of decarbonisation and the significant steel demand this will generate to create the new infrastructure required. However, regions are decarbonising and implementing climate regulation at different speeds, which could lead to more trade friction. India is widely touted as the next major demand centre but is also heavily investing into new steelmaking capacity. ASEAN is meanwhile building capacity at twice the speed its markets can absorb it. Along with China’s economic rebalancing towards consumption and Europe’s fears of deindustrialisation, what do these factors mean for future global steel demand, investment and trade?

    Format: 10-12 min presentations + Q&A

    • • China’s economic rebalancing – will exports continue to depress global market?
    • • India the new flat steel demand centre – but will capacity buildout outpace consumption?
    • • Will capacity-driven rise in ASEAN steel exports escalate trade wars?
    • • Green transition: how are policymakers and steelmakers adapting globally?
    • • What is the outlook for iron ore and coking coal?
    • • Which end-use sectors will be bright spots for flat steel demand in 2024/25?
    • • How are energy costs impacting production and competitiveness?
    • • European policy: How is CBAM impacting European importers? How will it impact trade?
    • • How is geopolitical fragmentation harming global trading relationships?
    • • Will global overcapacity threaten the progress of decarbonisation investments?
    • • How will global steel exporters to Europe deal with EU climate regulation?
    • • How will the presidential election impact the resilient US economy?
  • 11:00-11:45

    ☕ Coffee Break ☕

  • 11:45-13:00

    Session 2: From emitting to omitting carbon
    What the energy transition means for flat steelmakers

    Coal must go. The traditional foundation of steelmaking. Upturned. While this is a systemic challenge, it also creates new opportunities, not least for the steel industry to reinvent itself. Steelmakers are investing in cleaner technology, with zero-emission hydrogen the reductant of the future. Technology suppliers have seen a surge in DRI and EAF orders as a result. Until there is enough clean energy and electrolyser capacity available, though, steelmakers will focus on improving the environmental footprint of their raw materials. A scrap deficit is a real possibility with demand projected to explode in the coming years, while cold-bonded briquettes offer an exciting alternative to producers looking to cut emissions. The buildout of renewable energy and hydrogen pipeline capacity is expected to generate substantial steel demand.

    However, where will the huge sum of funding needed for decarbonisation come from? Will flat steelmakers be able to ensure sufficient quality of steel produced in EAFs? Are consumers ready to pay more for low-emission steel? How will low-emission steelmaking feedstock be transported from optimal production areas to the main demand spots? Will CCUS become commercially viable in Europe, which needs it to prolong its mainly blast furnace-based steel production as free carbon emission allowances are phased out? These are but some of the challenges this session will aim to address.

    Format: 10-15 min presentations + Q&A

    • • Are consumers other than automotive prepared to pay premium for green steel?
    • • How will steelmakers finance energy transition – is state aid inevitable?
    • • Is CCUS viable? Are there any alternatives to ensure BF steelmaking prolongation?
    • • How will jurisdictions respond to looming scrap deficit?
    • • Will the DRI-electric smelter-BOF route see similar uptake to DRI-EAF?
    • • How can renewable energy infrastructure bottlenecks be overcome?
    • • Can EAFs produce flat steel for high-end applications?
    • • How will industry ensure low-emission metallics are supplied to demand centres?
    • • What alternative low-emission feedstocks are available to DRI and scrap?
    • • How can industry prevent greenwashing?
  • 13:00-14:30

    🍴 Lunch Break 🍴

  • 14:30-15:30

    Session 3: The Economy
    Will it help steel demand?

    How steel demand and investment develop depends largely on economic fundamentals. These have been disappointing since the second half of 2022, unless you are sitting in India. While Chinese growth is likely to slow amid its transition to a consumption-led economy, disinflation and further monetary policy easing should improve the prospects for other major economies. Turkey meanwhile continues to battle with major inflation, but hopes to soon enjoy the fruits of its recent economic reforms. In this session, a renowned economist will dissect and analyse the key developments and help industry understand what is in store.

    Format: 45 min presentation + Q&A

  • 15:30-16:15

    ☕ Coffee Break ☕

  • 16:15-18:00

    Session 4: Supply, demand, pricing
    How are shifting trade patterns, mill supply discipline and lacklustre demand impacting pricing?

    2024 started positively, with global HRC prices maintaining their rising trend which commenced last November, amid optimism that destocking was complete in Europe and post Lunar New Year demand would rebound in China, supported by government stimulus. However, after peaking at the end of January, prices have gradually come down, with no region or market providing a spark in demand this year. Even standalone performer India has suffered in recent weeks on account of its general election muting activity. In the meantime, Chinese HRC exports have surged, with most going into Asia and displacing coil that is instead coming to Europe. The European Commission recently amended tariff-rate quotas to deal with this. Historically import dependent regions, like North Africa, are ramping up exports, with new slab capacity in Algeria potentially finding a market in Europe and displacing Russian billet, which is seen as a tainted but necessary feedstock. Turkey has recently commissioned substantial new flat steelmaking capacity and is banking on European demand to help absorb it. But what are the prospects for European steel demand, amid the sluggish economic activity on the continent? Will Turkish suppliers benefit from the EU’s new cap on “other country” imports? Will coil prices see another sustained uptrend in the near term? With ASEAN adding steelmaking capacity at twice the speed of projected demand growth, will exports from the region intensify trade wars?

    This session will bring together a variety of market participants to discuss trade patterns, end-use demand and the outlook for pricing. What opportunities and threats lie in store for the market?

    Format: 10-12 min presentations + Q&A

    • • Coil price outlook for Q4 and 2025
    • • Will Chinese export surge continue?
    • • How will new global capacity investments impact trade patterns and pricing?
    • • Will Algeria replace Russia as Europe’s slab supplier?
    • • Will Turkey find demand to absorb new flats capacity investments?
    • • To what extent have EU mills limited output to support prices?
    • • What impact will EU quota amendment have on European coil sourcing?
    • • What impact has CBAM already had on European coil importers and their suppliers?
    • • How will end-use sectors perform in the near term?
    • • Will steel buyers be willing to pay low-emission green steel premiums?
    • • Will raw material prices remain elevated in 2025?
  • 18:00-20:00

    🍸 End & Cocktail reception 🍸

Previous Attendees

Browse the lists below to see last years conference attendees.

Scroll to

Flat Steel 2023 - SOLD OUT! Attendees

Company Position Country
Agir Haddecilik Export Sales Specialist Turkey
Agir Haddecilik Export Manager Turkey
Akcelik Iron and Steel Inc. General Manager Turkey
ArcelorMittal Europe - Flat Products Head of Operational Marketing & Pricing Belgium
AVEKS AS Commercial Manager - Steel Products Turkey
Bamesa Çelik Purchasing Manager Turkey
Bamesa Çelik Purchasing Director Turkey
Bamesa Çelik Sales Manager Turkey
Borachart Ship Chartering Turkey
Borachart Ship chartering Turkey
Borcelik Executive Board Member Turkey
Borcelik Head of Domestic Sales Turkey
Borcelik Strategy and Marketing Unit Manager Turkey
Borusan Mannesman Purchasing and Procurement Director Turkey
Borusan Mannesmann Vice President Turkey
Borusan Mannesmann Executive Vice President Turkey
Borusan Mannesmann Board Member Turkey
Business Connection BV Netherlands
Cetin Civata Chairman of the Board Turkey
CHEONGFULI(XIAMEN) CO,LTD. Qingdao DepartmentBusiness Manager China
CIB - Turkish Steel Exporters Association Assistant Expert Turkey
CIB - Turkish Steel Exporters Association Public Relations Officer Turkey
Coilbox Manager Turkey
Colakoglu Metalurji CEO Turkey
Colakoglu Metalurji Flat Products / Commercial Segment Manager Turkey
Colakoglu Metalurji Sales Planning Department Turkey
Colakoglu Metalurji (Yisad) Board Member Turkey
Consulting services Business Development and Strategic Marketing Turkey
Daneli & C. Officine Meccaniche SpA Exec. Vice President, Tech Sales Italy
Danieli VP Italy
Demir Celik Store Marketing Manager Turkey
Diler Dis Ticaret Board Member Turkey
DP Trade Co-Founder & Managing Partner Switzerland
Eastern Steel Sdn Bhd Senior Manager of Sales & Marketing Department Malaysia
Ekinciler Iron and Steel Co. Executive Board Member Turkey
Erciyas Celik Boru San. A.Ş. Purchasing Director Turkey
Erciyas Celik Boru San. A.Ş. COO Turkey
Erciyas Celik Boru San. A.Ş. President Turkey
Erdemir Chief Marketing and Sales Officer Turkey
Erdemir Marketing Manager Turkey
Erdemir Marketing Expert Turkey
Estee Group Steel Partner Hungary
EUROMETAL Director General Luxembourg
Galex Steel International Director Turkey
Galex Steel International Foreign Trade Manager Turkey
Galex Steel International Non Executive Director Turkey
Galex Steel International Managing Director United Arab Emirates
GMK Center CEO Ukraine
GongYi HengYuan Industry Co., Ltd Sales Director China
Hadeed Sr. Manger Project sales Saudi Arabia
HADEED Specialist, FP Marketing Saudi Arabia
Hadley Group Procurement & Transport Director United Kingdom
Hangzhou CIEC International Co.,Ltd Manager - Middle East Office United Arab Emirates
Hangzhou CIEC International Co.,Ltd Director - Middle East Region United Arab Emirates
Hanson Carriers Commercial Representative Turkey
İÇDAŞ Dis Ticaret A.Ş Chairman Turkey
ITG Manager China
JFE SHOJI CORPORATION Istanbul Liaison Office Steel Turkey
Jiangsu Huahong technology stock co., Ltd Manager China
Jiangsu Huahong technology stock co., Ltd Manager China
Kallanish Sales Manager
Kallanish Sales Manager - MENA & Eastern Europe Bulgaria
Kallanish Events Director India
Kallanish Global Editor
Kallanish Global Event Marketing Manager United Kingdom
Kallanish Editor Southern Europe
Kallanish Journalist United Arab Emirates
Kallanish Editor United States
Kallanish Director United Kingdom
Kallanish Journalist
Kallanish Journalist Turkey
Kallanish Consulting Services Consultant Singapore
Kallanish Index Services Analyst United Kingdom
Kibar dis ticaret a.s. Board Member and General Manager Turkey
KMC Group CEO Turkey
KMC Group Export Sales Representative Turkey
KMC Group Import & Export Manager Turkey
Kocaer Steel Board Member Turkey
Kroman Celik Board Member Turkey
Mahayana International (HK) Limited Chief Operating Officer China
Martur Fompak International Purchasing Director Turkey
McKinsey & Co. Senior Expert Belgium
McKinsey & Company Analyst Belgium
MESteel Manager United Arab Emirates
Metinvest International SA - Istanbul Branch Office Director Turkey
Nica Metal Dış Ticaret Ltd. Şti. General Manager Turkey
Nikel Paslanmaz Çelik Sanayi ve Ticaret A.Ş.. Director Turkey
NLMK Turkey General Manager Turkey
NLMK TURKEY CELIK TICARET A.S. Key Account Manager Turkey
Noksel Çelik Boru Sanayi A.Ş Procurement and ERW Sales Specialist Turkey
Noksel Çelik Boru Sanayi A.Ş Purchasing & Technical Affairs | Sales ERW Pipes, Coordinator Turkey
ONT Celik Ticaret A.S. Partner Turkey
Ram Dış Ticaret A.Ş. Iron & Steel Business Unit Director Turkey
Ram Dış Ticaret A.Ş. Iron & Steel Central Purchasing Team Leader Turkey
Rota Portfolio Chief Economist Turkey
SAFIN Handelsges Trader Austria
Sami Soybas Steel Industry & Trade Purchasing Manager Turkey
Samsung C&T - Istanbul Office Flat Steel Unit Leader Turkey
Samsung C&T - Istanbul Office Head of Steel Trade Turkey
Savojni SSC Owner Italy
Sinomaterial International Co.,Ltd Manager China
Sinomaterial International Co..Ltd China
Sinomaterial International Co..Ltd General Manager, Turkey Office
Soybas Vice President Turkey
SSAB Vice President Sustainable Business and Public Affairs Sweden
Steel Line Partner Israel
SteelMint India Director India
Steel Solutions BV | Maasterminal Maastricht BV | SLE Global Logistics BV Owner & Director Netherlands
Stemcor Director United Kingdom
Tata International West Asia DMCC Trade Manager United Kingdom
Tata Steel Manager Procurement Netherlands
Tata Steel Europe Director Markets & Pricing, Tata Steel, Mill / Producer Netherlands
Tata Steel Europe Director, Regional Head Asia Netherlands
Tata Steel Europe Manager Market Insight & Strategy Team Netherlands
TATA Steel Europe Manager Steel Purchase Europe Netherlands
Tata Steel Ticaret A.Ş. General Manager Turkey
Tatcelik Marketing & Business Development Executive Turkey
Tatmetal Raw Materials Procurement Manager Turkey
Tatmetal Marketing and Business Development Manager Turkey
Tay Steel Owner Turkey
TCUD Technical Affairs Director Turkey
TCUD - Turkish Iron and Steel Producers Association Secretary General Turkey
Tezcan Galvaniz Domestic Sales Manager Turkey
Tezcan Galvaniz Commercial Director Turkey
Tezcan Galvaniz Assistant Commercial Director Turkey
Thermocast Italy
Vogel Stahl BV Owner & Director Netherlands
Wuchan Zhongda International Group.,Ltd. Manager China
WZGROUP Manager China
WZGROUP Sales Manager China
WZGROUP Sales Manager China
WZGROUP Manager China
Xiamen ITG Group Sales China
Yildiz Demir Celik Group Manager of Corporate Communications Turkey
Yildiz Demir Celik Customer Experience Manager Turkey
Yildiz Demir Celik Director of Financial Affairs Turkey
Yildiz Demir Celik Export Manager Turkey
Yildiz Demir Celik Marketing and Customer Experience Director Turkey
Yildiz Demir Celik Business and Market Development Unit Manager Turkey
Yildiz Demir Celik Commercial Sales Manager Turkey
Yildiz Demir Celik Marketing Communications Unit Manager Turkey
Yildiz Demir Celik Deputy General Manager of Commercial Turkey
Yildiz Demir Celik Export Sales Senior Specialist Turkey
Yildiz Demir Celik Raw Material Purchasing Manager Turkey
Yildiz Demir Celik Industry Sales Manager Turkey
Yildiz Demir Celik Marketing Manager Turkey
Yisad Consultant Turkey
ZMI manager China

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Event info

Industry Steel

Date Oct. 17, 2024

Duration 1 day

Location Istanbul, Turkey

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